MUMBAI (AFP) - - India's Tata Motors on Monday launched the world's cheapest car, the Nano, hoping to revolutionise travel for millions and buck a slump in auto sales caused by the global economic crisis.
Company boss Ratan Tata said the no-frills vehicle, slated to cost just 100,000 rupees (2,000 dollars) for the basic model, will get India's middle-class urban population off motorcycles and into safer, affordable cars.
"I think we are at the gates of offering a new form of transport to the people of India and later, I hope, other markets elsewhere in the world," he said, describing the launch as a "milestone."
"The present economic situation makes it somewhat... more attractive to the buying public," he told reporters in Mumbai.
The wraps were taken off three Nanos -- dubbed "The People's Car" -- at a glitzy, open-air ceremony at a south Mumbai sports ground.
Tata confirmed that the basic model would be 100,000 rupees direct from the factory, not including tax and transportation. The cheapest showroom price is 112,735 rupees.
Potential owners of the car -- which is just over three metres (10 feet) long and has a top speed of 105 kilometres (65 miles) per hour -- can apply between April 9 and 25, Tata managing director Ravi Kant said.
A ballot will then select 100,000 people to be the first to get the keys to the vehicle and deliveries will start in early July 2009, he added.
Even affluent Indians are eyeing up the Nano , which has a two-cylinder engine and four-speed manual transmission but no air conditioning, electric windows or power steering.
Versions with air conditioning and power steering will be available, costing up to 170,335 rupees for a deluxe model straight from the factory floor, or 185,375 from a Mumbai showroom.
Shares in Tata Motors on India's 30-share Sensex index jumped eight percent in early trade but finally closed 2.8 percent up on profit-taking.
Car dealers say they have been flooded with queries about the Nano, whose debut was delayed after violent protests over the acquisition of farmland to build the plant, forcing Tata Motors to shift from West Bengal state.
But the new plant in Gujarat in western India will not be ready until late this year or early 2010, Tata said, meaning production must come from existing factories, reducing output and increasing waiting times for deliveries.
Kant said 250,000 to 500,000 cars could be produced from the Gujarat plant from next year but admitted some customers may have to wait more than 12 months in the meantime to take possession of their Nano.
Tata, though, said it was the right decision to push ahead with Monday's launch of the 20-billion-rupee project.
The Nano's arrival comes at a tough time for India's top vehicle maker, hit by the economic slowdown at home and abroad as it tries to absorb the British luxury marques Jaguar and Land
Rover that it bought last year for 2.3 billion dollars.
Tata is hoping the Nano will also be a hit overseas in the long term.
Earlier this month, the firm unveiled a European Nano sporting airbags and leather trim that will hit the market by 2011 but be costlier than in India due to the extra features.
A US version is also on the drawing board but requires redesigning to meet American safety standards.
Environmentalists, however, fear the Nano will accelerate congestion on India's already crowded, pot-holed roads and add to choking pollution.
"Every car that goes on the road is going to use road space. We're only adding to congestion," said Rajendra Pachauri, head of the UN's climate panel, which won the 2007 Nobel Prize.
Tata countered by saying that the Nano would be the least polluting car in India
Princess UK, Princess United State Of America, Princess United State Of America, Princess Car, Princess Cars, Princess USA, Princess USA
Popular Posts
-
salam. good evening ,. oh before i'm going out , i ase nak online dulu . i nak join mid year give away by nisa menaip! u olls nak join j...
-
hai korang , hari neh ,ari senin.. dan juga hari abah! heee..sedar tak sedar da 19 taon setengah da gua membesar kat dunia neh . .engat sema...
-
assalamualaikum :) ohh ,eengat nak berblogging lpas isyak tadi , tapi tum tamm tumm tamm kilat... lepas tu dia bantai black out pulak! ezza ...
-
Beberapa minggu yg lps,aku dan 2 org kawanku telah pergi ke sebuah restoran di Jitra...Nama restoran nie ialah: Restoran Bunga Naga Aku x sa...
-
kahkah ..dah masuk day 9 dah ezza ikuti 10 days challenge ni .. sapa yang follow belog ezza dari dulu perasan lah ezza dok tukar tajuk kenal...
-
only a few day i leave my home.its felt like a year :( i miss my room,my family,also my dear. i wish that i can go back early,but my exam is...
-
HOlla Peeps, -zuan- p.s : obsessi aku kepada robot membuatkn aku tercenderung nak buat video ni.. layan~ hehe 'Exia on the move' ...
-
laparrr laaaa...tekak ni ngidam nak makan yang manis2 jeee.... hari -hari makan ! hari-hari makan! hari -hari makan! makan sampai juling ! m...
-
sebab tu aku tak suka pakai tudung ! tak reti taw tak ?grrrrrr,,,, buibui
-
Assalamualaikum n Aloha!! Sedapnya bila terbayang Gulai Tempoyak dengan Chicken Chop ..meleleh air liur nie..hihi...tiap2 makanan ni ada ke...
Subscribe to:
Post Comments (Atom)
Popular Posts
-
HOlla Peeps, -zuan- p.s : obsessi aku kepada robot membuatkn aku tercenderung nak buat video ni.. layan~ hehe 'Exia on the move' ...
-
Dah selesai di KLCC,kami meneruskan perjalanan,kali nie kami ke Mid Valley Megamall....Di situ kami ada 3 perkara yg kami kena buat,pertaman...
-
ITS MY BIRTHDAY TOMORROW :) Two awards this week! Perfect birthday present :) Beautiful Blog Award from http://walkthesand.blogspot.com/ 7...
-
A girl gave her boyfriend a challenge,to live a day without her and if he did it,she would love him more.The boy agreed and he did n't t...
-
salam. good evening ,. oh before i'm going out , i ase nak online dulu . i nak join mid year give away by nisa menaip! u olls nak join j...
-
oke , ni bukan awek kilang bogel ,ni kembaq aku , nora danish ..eh .korang tak pasan ke muka aku ala2 nora danish ?hikkhikkk..heppp heppp ! ...
-
TAHU MAKAN JEEEEE....ADAKAH IA HALALLLLL ? erkk...assalamualaikumm..seperti kamu semua sedia maklum bahawa ezza adalah spesis makhluk yang s...
-
Lps dah kenyang berbreakfast tue,kami blk ke bilik memasing dan berehat seketika....Dlm kul 10 mcm tue brlah aku, Azim & Abg Eq kluar......
-
hai korang , hari neh ,ari senin.. dan juga hari abah! heee..sedar tak sedar da 19 taon setengah da gua membesar kat dunia neh . .engat sema...
-
First time tersenarai menang something..huhu,dlm blogging thing nie di SeGman KSB ,sesaja masuk petang tadi,pakat main tulih je suka hati.....
No comments:
Post a Comment